BZGETTINRICH (Busy-getting-rich) is a brand founded in 2021 that captures the energy and ambition of the Manhattan neighborhoods where we grew up. More than its signature bee logo, the brand embodies the spirit of hustle, resilience, and self-evolution; where being busy is the journey, and getting rich is the destination.
The concept behind BZGETTINRICH reflects the balance between process and achievement: BUSY represents the grind and pursuit of growth, while RICH symbolizes the reward and fulfillment that come from dedication and self-belief.
Each garment serves as a reminder that you’re not just wearing a brand—you’re wearing your story.